Secrets Hideaway Resort & Spa and colette Announce Strategic Merger

The agreement is designed to bring together the Secrets resort platform, Club Secret, the Secrets II expansion vision, and colette, the lifestyle nightclub brand, under a larger national growth strategy.

KISSIMMEE, FLORIDA / TEXAS - May 1, 2026 - Secrets Hideaway Resort & Spa, the private lifestyle resort destination based in Kissimmee, Florida, and colette, the lifestyle nightclub brand, today announced a strategic merger agreement designed to reshape the future of lifestyle hospitality, private nightlife, destination entertainment, and resort-based member experiences. The announcement was made jointly by James Callahan, Founder and Chief Executive Officer of Secrets Hideaway Resort & Spa, and John Melfi, President and co-founder of colette. The strategic merger agreement is intended to bring together two established lifestyle brands with loyal communities, operating experience, and complementary strengths. As part of the initial announcement, the platform includes the contemplated acquisition of colette operations in Houston, Austin, and San Antonio, with future market opportunities to be evaluated and announced separately if and when appropriate.

● Together, the organizations are positioned to create a broader, bolder lifestyle hospitality platform that combines resort stays, private nightlife, member experiences, destination events, social connection, and future expansion opportunities under one coordinated brand family.

“This strategic merger agreement gives us the ability to take everything Secrets has built and scale it into something much larger. We are not just operating a resort or a club. We are building a national lifestyle hospitality platform around privacy, energy, connection, and unforgettable experiences.”
James Callahan - Founder and Chief Executive Officer, Secrets Hideaway Resort & Spa

“colette has always stood for upscale, safe, private lifestyle environments. By joining forces with Secrets, we are creating a broader platform that can serve members across clubs, resorts, events, and future destinations in a way the lifestyle market has never seen before.” John Melfi - President and co-founder, colette

● Resort-based lifestyle hospitality: Secrets Hideaway Resort & Spa will remain a flagship destination, with the broader Secrets platform positioned for resort, lodging, spa, nightlife, and event-driven expansion.
● Private lifestyle club growth: colette's existing private club footprint provides a strong foundation for selective growth into key lifestyle markets.
● Secrets II expansion: The planned Secrets II expansion is expected to represent the next chapter in the Secrets brand, adding additional resort, entertainment, club, and ownership opportunities designed around the lifestyle community.
● National membership and events platform: The combined organization intends to create greater member connectivity across markets, events, destinations, clubs, and resort experiences.

The strategic merger agreement reflects the continued growth and mainstream momentum of lifestyle-focused hospitality, where members increasingly seek curated, private, upscale, and experience-driven environments that go beyond traditional nightlife, resorts, or social clubs.

With Secrets' destination resort model and the colette private club platform, the combined organization is expected to have a stronger operating foundation, deeper member engagement, and a more powerful expansion pathway.

Additional details regarding integration, membership benefits, upcoming events, future markets, and expansion opportunities are expected to be announced in the coming months.

About Secrets Hideaway Resort & Spa
Secrets Hideaway Resort & Spa is a private lifestyle resort destination located in Kissimmee, Florida. The resort offers lodging, pools, nightlife, themed events, member experiences, and entertainment designed for the lifestyle community.

About colette
colette is a network of private membership-only lifestyle clubs serving open-minded couples and singles, with a growing presence in key Texas lifestyle markets.

Media Contact
James Callahan - Founder and Chief Executive Officer - Secrets Hideaway Resort & Spa
info@secretsfl.com

John Melfi - President and co-founder - colette
info@secretsfl.com or john@coletteclubs.com